As we all continue to cope with the reality that it may take a while for audiences to safely return to our venues, the question arises of how to meet the cultural needs of our patrons in a digital space. Enter livestreaming. Arts organizations are urgently and suddenly becoming media companies, but while we’re experts at producing live content in person, the prospect of live digital content is unfamiliar territory.
Choosing a livestream solution might feel a lot like choosing your ticketing platform. There is no one-size-fits-all solution and there’s a con for every pro. Not to mention, livestreaming is just one potential avenue of digital programming. If you’re looking to release or develop a catalog of digital video content, there are numerous video sharing and video on demand (VOD) solutions.
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