Performing arts audiences expect more from us. The rapid adoption and pervasive use of mobile devices has led patrons to expect that arts organizations will provide them with access to relevant information and services at their fingertips. These expectations do not disappear when a patron arrives at the performance venue. So how can we meet mobile expectations without detracting from the live performance experience?
This white paper charts the rise of the mobile audience and their shifting expectations for engagement at home and at the performance. It highlights a new set of mobile app features pilots by eight performing arts organizations and shares the results from that pilot program. The paper concludes with five steps for performing arts organizations and shares the results from that pilot program. The paper concludes with five steps for performing arts organizations to meet mobile expectations head on.
Source: From paper introduction
