TOP TIPS FOR YOUTUBE SUCCESS
- Channel design and direction - check that these represent your overall aims and brand
- Be consistent with your branding across all platforms
- Consider how your channel avatar, banner and thumbnails look across all devices starting from the smallest in scale e.g. mobile phones, tablets and then desktop
- Create a great channel trailer
- Listen to your audience - they can drive the voice of your channel
- Talk to your audience - they can make great creators and inform what they want from you
- Subscribers matter - you have a big ‘ready made’ audience right there for you, so interact as much as you can
- Program your content and plan a schedule for your content
- If you have a large library of content e.g. music - embrace this
- Customize as much as you can and be original
- Create custom thumbnails
- Create a custom URL for the channel
- Keep your viewers engaged - remember it is all about watch time as well as views and subscribers
- Create metadata (in your description and keywords) in foreign languages if this relates to your content
- Feature playlists in the video description
- Experiment! Change titles to take into account seasons, themes and trending events if they relate to you content
- Use in-Video programming to drive subscribers
- Post video ‘trailers’ to your social media profiles and include links to subscribe on all your social profiles
- Join the Canvas Art Network Cross Posting Facebook Group to reach a wider audience
- Share playlists of other arts organisations on your YouTube channel and add your videos to other playlists
- Stay active on the channel. Comment, like and share other videos. Subscribe to related channels
