The government and the creative industries sector, through the Creative Industries Council (CIC), have agreed a Sector Deal to unlock growth for creative businesses.
The Sector Deal will invest more than £150 million across the lifecycle of creative businesses, including:
- places of the future - by funding leading creative clusters to compete globally
- technologies and content of the future - via research into augmented reality and virtual reality
- creative skills of the future - via a careers programme that will open up creative jobs to people of every background
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