From the report's Foreword:
"This report’s impressive raft of case studies illustrate the way a range of museums have reflected on their practice and adapted their work to ensure older people find value and relevance in their interactions with them. These museums are considering the opportunities an ageing population brings, rather than simply working out how ‘business as usual’ will be sustained as the population ages."
From the report's Introduction:
"This report examines not only issues related to the fact that people living longer, but also to the changes in pension arrangements and resources, health and caring responsibilities which too will impact on the role of older people in the museum and gallery sector. It also considers the changes within this sector and how they too will affect the way museums and galleries can and will engage with a population that is changing.
This report aims to provide balance to the pessimistic picture of population ageing frequently presented in the media, generally related to concerns around rising health and social care costs. While the ageing of the population will produce change, there will be opportunities as well as challenges. Older people are key stakeholders in the museum and gallery sector as visitors, staff, volunteers, members, donors and trustees. A clearer understanding of population ageing and its impacts will allow the museum and gallery sector to both embrace these opportunities and prepare for any challenges ahead."
