Augmented reality seemingly places virtual elements into the real world through a variety of elements, including computer vision and registration tools. A depth-sensing camera records visual information to add to an existing object or place. For example, Ikea first records an image of a couch before placing it into a consumer's room. Computer vision can take one image in the user's room and reference it with similar-looking objects so that the objects appear to be three-dimensional. Registration tools, such as accelerometers and motion sensors, help the computer define the space to superimpose the objects that should be around the AR user. Users then view the augmented reality content, such as a video or image, on a phone, tablet, goggles, or computer monitor.
In 2016, streaming apps such as Spotify and Apple Music transformed the music industry and brought millions of songs to users’ fingertips in a legal and convenient way. Even though the music itself is much more accessible, artists struggle to personalize the listening experience. Streaming has taken away the need for fans to buy physical albums. While people used to connect with artists by buying CDs and records, they are now missing that step between streaming a song and attending a live performance. Artists are beginning to use augmented reality to increase audience engagement and make listening experiences more personal. Augmented reality can provide the bridge between the physical and digital world.
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