As the U.S. gradually becomes vaccinated, performing arts organization leaders are faced with the Hamletian dilemma of whether to continue to offer digital streaming of live performances after theaters reopen. While most everyone acknowledges that streaming has been a critical lifeline to audiences and communities during the pandemic, many arts leaders may erroneously assume that there will no longer be an imperative to continue streaming once audiences can attend the live performances that are at the core of their missions.
There are several compelling reasons, however, why arts groups should consider a hybrid strategy of offering live and digital performance content, at least for the next year or so. To be most effective, each organization should develop a post-COVID digital strategy based on its unique circumstances and objectives, informed by the inherent differences in the way music, theater and dance performances are optimally captured and distributed electronically.
Source: Blog