Impressions of the impact of the arts on quality of life and well-being in Ontario

Ontario Arts Council Survey Findings

Nanos Research

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Nanos conducted an RDD dual frame (land- and cell-lines) telephone random survey of 1,004 residents of Ontario, 18 years of age or older, between March 2 and 8, 2017, as part of an omnibus survey.

A majority of Ontario residents say that the arts are very important or somewhat important to improving their quality of life and the quality of life in their communities. More than half of Ontarians either strongly agree or somewhat agree that engaging children in the arts is important to their overall development, that arts activities help enrich the quality of our lives, and that the arts help us to understand other cultures better. More than three quarters of Ontario residents strongly agree or somewhat agree that the Government should spend public dollars to invest in the arts and that helping make the arts available to people in Ontario is an important government investment.

Survey Highlights

Arts and quality of life

  • 93% of Ontarians agree that arts activities help enrich the quality of our lives.
  • 90% of Ontarians say that the arts are important to improving the quality of life in their communities.
  • 85% say that the arts are important to improving the quality of their own lives.

Arts and identity and belonging

  • 91% of Ontarians agree that the arts help us to understand other cultures better.
  • 88% agree that participating in arts activities builds a shared sense of community identity.

Arts and community well-being

  • 90% agree that an active local arts scene helps make a community a better place to live.
  • 97% agree that engaging children in the arts is important to their overall development.
  • 80% of Ontarians agree that an active local arts scene helps communities attract businesses.

Government investment in the arts

  • 82% of Ontarians agree that helping make the arts available to people in Ontario is an important government investment.
  • 79% agree that government should spend public dollars to invest in the arts.