Key Findings:
As of July 2021, there is an appetite for continued digital engagement as well as digitally enhanced in-person experiences, especially among younger audiences.
Lower engaged audiences expressed about as much interest as higher engaged audiences in digital offerings, which may prove to be an attractive draw.
Among audiences that have expressed an interest in digitally enhanced in-person events, half say they are willing to pay more for them.
Where audiences had no plans to participate in future digital events, this was due to a lack of interest rather than difficulty gaining access.